{"id":1288,"date":"2016-07-15T09:20:01","date_gmt":"2016-07-15T07:20:01","guid":{"rendered":"http:\/\/omnium.whads.com\/campanya-digital-per-aconseguir-que-la-web-dikea-respecti-el-catala\/"},"modified":"2016-07-15T09:20:01","modified_gmt":"2016-07-15T07:20:01","slug":"campanya-digital-per-aconseguir-que-la-web-dikea-respecti-el-catala","status":"publish","type":"post","link":"https:\/\/www.omnium.cat\/ca\/campanya-digital-per-aconseguir-que-la-web-dikea-respecti-el-catala\/","title":{"rendered":"Campanya digital per aconseguir que la web d’Ikea respecti el catal\u00e0"},"content":{"rendered":"

[09\/02\/2004] Segons informa Entitats.info<\/a> i Vilaweb<\/a>, la Plataforma per la Llengua<\/a> impulsa una campanya digital<\/a> per aconseguir que el catal\u00e0 tingui la pres\u00e8ncia que es mereix a la web d’Ikea<\/a>, aix\u00ed com en d’altres suports. IKEA, amb un emblem\u00e0tic centre a Badalona, utilitza arreu del m\u00f3n lleng\u00fces amb molts menys parlants que el catal\u00e0, tant en els webs, en l’etiquetatge dels seus productes, com en els cat\u00e0legs que anualment edita. Malgrat que IKEA va afegir una t\u00edmida menci\u00f3 en catal\u00e0 en una opci\u00f3 del web de les botigues de Badalona i l’Hospitalet, es pot dir que la nostra llengua \u00e9s pr\u00e0cticament absent en el web d’IKEA. ‘Demanem doncs la pres\u00e8ncia del catal\u00e0 tal i com fa en tota la resta de les lleng\u00fces dels pa\u00efsos on hi t\u00e9 botigues. Nosaltres no en volem ser l’excepci\u00f3’, remarquen des de la Plataforma. (M\u00e9s informaci\u00f3 a l’interior de la not\u00edcia)
Fa uns quants mesos la Plataforma per la Llengua va impulsar dues campanyes perqu\u00e8 Ikea i Leche Pascual tinguessin en compte la llengua catalana. Com que els resultats no han estat satisfactoris, la Plataforma torna a demanar la mobilitzaci\u00f3 ciutadana. En concret, reclama a la multinacional sueca una versi\u00f3 de la web en la nostra llengua i que etiqueti els productes en catal\u00e0, oim\u00e9s que a tot el m\u00f3n fa servir lleng\u00fces amb molts menys parlants que no pas el catal\u00e0, com l’island\u00e8s, el fin\u00e8s, el dan\u00e8s, l’eslovac, el noruec i el franc\u00e8s (al Quebec). Tot i que Ikea va afegir una t\u00edmida menci\u00f3 catalana a una opci\u00f3 de la web de les botigues de Badalona i l’Hospitalet, el catal\u00e0 \u00e9s pr\u00e0cticament absent de la web d’aquesta empresa. La reclamaci\u00f3 tant es pot fer enviant un correu electr\u00f2nic a la direcci\u00f3 espanyola com a la internacional.A Leche Pascual, li demana que sigui congruent amb els principis que predica a l’anunci dels mitjans de comunicaci\u00f3 i exigeix que etiqueti en catal\u00e0 els productes que distribueix al nostre pa\u00eds.<\/p>\n","protected":false},"excerpt":{"rendered":"

[09\/02\/2004] Segons informa Entitats.info i Vilaweb, la Plataforma per la Llengua impulsa una campanya digital per aconseguir que el catal\u00e0 tingui la pres\u00e8ncia que es mereix a la web d’Ikea, aix\u00ed com en d’altres suports. IKEA, amb un emblem\u00e0tic centre a Badalona, utilitza arreu del m\u00f3n lleng\u00fces amb molts menys parlants que el catal\u00e0, tant en els webs, en l’etiquetatge dels seus productes, com en els cat\u00e0legs que anualment edita. Malgrat que IKEA va afegir una t\u00edmida menci\u00f3 en catal\u00e0 en una opci\u00f3 del web de les botigues de Badalona i l’Hospitalet, es pot dir que la nostra llengua \u00e9s pr\u00e0cticament absent en el web d’IKEA. ‘Demanem doncs la pres\u00e8ncia del catal\u00e0 tal i com fa en tota la resta de les lleng\u00fces dels pa\u00efsos on hi t\u00e9 botigues. Nosaltres no en volem ser l’excepci\u00f3’, remarquen des de la Plataforma. (M\u00e9s informaci\u00f3 a l’interior de la not\u00edcia)<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"post_headquarter":[1746],"post_project":[],"class_list":["post-1288","post","type-post","status-publish","format-standard","hentry","category-uncategorized-ca","post_headquarter-badalona-barcelones-nord"],"acf":[],"yoast_head":"\nCampanya digital per aconseguir que la web d'Ikea respecti el catal\u00e0 - \u00d2mnium Cultural<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.omnium.cat\/ca\/campanya-digital-per-aconseguir-que-la-web-dikea-respecti-el-catala\/\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"eduard.nadal@whads.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.omnium.cat\\\/ca\\\/campanya-digital-per-aconseguir-que-la-web-dikea-respecti-el-catala\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.omnium.cat\\\/ca\\\/campanya-digital-per-aconseguir-que-la-web-dikea-respecti-el-catala\\\/\"},\"author\":{\"name\":\"eduard.nadal@whads.com\",\"@id\":\"https:\\\/\\\/www.omnium.cat\\\/ca\\\/#\\\/schema\\\/person\\\/92dc7c4963acfbe484fb60f5bf2e924c\"},\"headline\":\"Campanya digital per aconseguir que la web d’Ikea respecti el catal\u00e0\",\"datePublished\":\"2016-07-15T07:20:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.omnium.cat\\\/ca\\\/campanya-digital-per-aconseguir-que-la-web-dikea-respecti-el-catala\\\/\"},\"wordCount\":372,\"publisher\":{\"@id\":\"https:\\\/\\\/www.omnium.cat\\\/ca\\\/#organization\"},\"articleSection\":[\"Uncategorized @oc\"],\"inLanguage\":\"ca\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.omnium.cat\\\/ca\\\/campanya-digital-per-aconseguir-que-la-web-dikea-respecti-el-catala\\\/\",\"url\":\"https:\\\/\\\/www.omnium.cat\\\/ca\\\/campanya-digital-per-aconseguir-que-la-web-dikea-respecti-el-catala\\\/\",\"name\":\"Campanya digital per aconseguir que la web d'Ikea respecti el catal\u00e0 - 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