{"id":16571,"date":"2018-03-07T15:24:02","date_gmt":"2018-03-07T13:24:02","guid":{"rendered":"http:\/\/omnium.whads.com\/presentacio-del-llibre-el-cavaller-floid\/"},"modified":"2018-03-07T15:24:02","modified_gmt":"2018-03-07T13:24:02","slug":"presentacio-del-llibre-el-cavaller-floid","status":"publish","type":"post","link":"https:\/\/www.omnium.cat\/ca\/presentacio-del-llibre-el-cavaller-floid\/","title":{"rendered":"Presentaci\u00f3 del llibre ‘El cavaller Flo\u00efd’"},"content":{"rendered":"

\nHi participaran l’autor Gen\u00eds Sinca; Laura Cendr\u00f3s, filla petita de l’empresari; Xavier Ordeix, president d’\u00d2mnium Terrassa, i Aleix Pons, expresident d’\u00d2mnium Terrassa<\/p>\n

‘El cavaller Flo\u00efd’ tracta de J.B.Cendr\u00f3s (Barcelona, 1916-1986), l\u2019empresari del popular Flo\u00efd (el pioner dels after-shave), per\u00f2 sobretot \u00e9s un dels mecenes i activistes culturals m\u00e9s importants que hagi donat Catalunya. La implicaci\u00f3 arriscada i personal de J.B.Cendr\u00f3s, un dels cinc empresaris fundadors d\u2019\u00d2mnium Cultural (1960), i la seva inflexibilitat quan es tractava de la cultura catalana, va permetre sota el franquisme la represa i el finan\u00e7ament directe d\u2019institucions clau com l\u2019Institut d\u2019Estudis Catalans, la recuperaci\u00f3 d\u2019Edicions Proa el 1964 o de l\u2019Editorial Aym\u00e0. Descobridor del talent de creadors com Terenci Moix, Cendr\u00f3s fou promotor del Premi Sant Jordi (1959) i de la tradicional Nit de Santa Ll\u00facia, es va implicar en la Nova Can\u00e7\u00f3, en la creaci\u00f3 de la Gran Enciclop\u00e8dia Catalana, en Banca Catalana, en el Premi d\u2019Honor de les Lletres Catalanes i en una llista inacabable d\u2019accions que han fet de Catalunya el pa\u00eds que \u00e9s avui. La hist\u00f2ria desconeguda d\u2019un home que, per sobre de tot, creia en el seu pa\u00eds i la seva gent.<\/p>\n","protected":false},"excerpt":{"rendered":"

El dilluns 12 de mar\u00e7 a les 20 h presentarem a Terrassa el llibre ‘El cavaller Flo\u00efd’ de Gen\u00eds Sinca, la biografia de l\u2019home de negocis i mecenes catalanista Joan B. Cendr\u00f3s.<\/p>\n","protected":false},"author":93,"featured_media":16572,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"post_headquarter":[1774],"post_project":[],"class_list":["post-16571","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-ca","post_headquarter-terrassa"],"acf":[],"yoast_head":"\nPresentaci\u00f3 del llibre 'El cavaller Flo\u00efd' - \u00d2mnium Cultural<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.omnium.cat\/ca\/presentacio-del-llibre-el-cavaller-floid\/\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"Txell Canals\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.omnium.cat\/ca\/presentacio-del-llibre-el-cavaller-floid\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.omnium.cat\/ca\/presentacio-del-llibre-el-cavaller-floid\/\"},\"author\":{\"name\":\"Txell Canals\",\"@id\":\"https:\/\/www.omnium.cat\/ca\/#\/schema\/person\/5daf190a8847aa3e32bfa75f23bc9229\"},\"headline\":\"Presentaci\u00f3 del llibre ‘El cavaller Flo\u00efd’\",\"datePublished\":\"2018-03-07T13:24:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.omnium.cat\/ca\/presentacio-del-llibre-el-cavaller-floid\/\"},\"wordCount\":237,\"publisher\":{\"@id\":\"https:\/\/www.omnium.cat\/ca\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.omnium.cat\/ca\/presentacio-del-llibre-el-cavaller-floid\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cdn.omnium.cat\/wp-content\/uploads\/2018\/03\/01101128\/180312_presentacio_el_cavaller_floid_terrassa.jpg\",\"articleSection\":[\"Uncategorized @oc\"],\"inLanguage\":\"ca\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.omnium.cat\/ca\/presentacio-del-llibre-el-cavaller-floid\/\",\"url\":\"https:\/\/www.omnium.cat\/ca\/presentacio-del-llibre-el-cavaller-floid\/\",\"name\":\"Presentaci\u00f3 del llibre 'El cavaller Flo\u00efd' - 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