{"id":2433,"date":"2008-02-28T01:00:00","date_gmt":"2008-02-27T23:00:00","guid":{"rendered":"http:\/\/omnium.whads.com\/la-innovacio-als-dimecres-presentem\/"},"modified":"2008-02-28T01:00:00","modified_gmt":"2008-02-27T23:00:00","slug":"la-innovacio-als-dimecres-presentem","status":"publish","type":"post","link":"https:\/\/www.omnium.cat\/ca\/la-innovacio-als-dimecres-presentem\/","title":{"rendered":"La innovaci\u00f3, als Dimecres presentem&#8230;."},"content":{"rendered":"\n<p class=\"MsoNormal\"><span lang=\"CA\">27\/02\/08 (Redacci\u00f3 \u00d2C)<br \/>&#8216;Pels moments d&#8217;incertesa econ\u00f2mica en qu\u00e8vivim, creiem que <i>Innovaci\u00f3<\/i> \u00e9s un llibre molt encertat&#8217;, comentava JordiSumarroca, membre de la junta d&#8217;\u00d2mnium Cultural, iniciant ahir la tarda la sevapresentaci\u00f3. <\/span><\/p>\n<p class=\"MsoNormal\"><span lang=\"CA\"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p \/><\/span><\/p>\n<p class=\"MsoNormal\"><span lang=\"CA\">Daniel Faura, membre de la junta directiva del&#8217;<a href=\"http:\/\/www.accid.org\/\">ACCID<\/a> (Associaci\u00f3 Catalana de Comptabilitat i Direcci\u00f3) i Jaume Valls,catedr\u00e0tic d&#8217;economia de la UB i coautor del llibre, prosseguien l&#8217;acte. &#8216;Lafinalitat de l&#8217;ACCID no \u00e9s competir, sin\u00f3 donar suport al m\u00f3n acad\u00e8mic i, peraix\u00f2, vam creure que la innovaci\u00f3 podia ser un tema molt interessant per a undels nostres monogr\u00e0fics&#8217;, explicava Faura. <\/span><\/p>\n<p class=\"MsoNormal\"><span lang=\"CA\"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p \/><\/span><\/p>\n<p class=\"MsoNormal\"><span lang=\"CA\">&#8216;La innovaci\u00f3 \u00e9s un tema interdisciplinari iuna q\u00fcesti\u00f3 de producte f\u00edsic&#8217;, deia Jaume Valls, un dels autors del llibre,&#8217;la innovaci\u00f3 \u00e9s all\u00f2 que ens fa ser diferent dels dem\u00e9s&#8217;, afegia. Aportarsolucions a l&#8217;economia, donar valor afegit a la marca, &#8230; la innovaci\u00f3 \u00e9s undels grans temes de l&#8217;actualitat i, per aix\u00f2, moltes empreses ja li dediquen uninter\u00e8s especial en el seu programa. &#8216;Genera oportunitats de negoci i va m\u00e9senll\u00e0 del producte i del proc\u00e9s; tot i aix\u00f2, la innovaci\u00f3planteja dificultats d&#8217;an\u00e0lisi en un context d&#8217;economia del coneixement&#8217;, explicava Valls. <span style=\"\">  <\/span><\/span><\/p>\n<p class=\"MsoNormal\"><span lang=\"CA\"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p \/><\/span><\/p>\n<p class=\"MsoNormal\"><span lang=\"CA\">Si m\u00e9s no, Jaume Valls va destacar que &#8216;sensefactor hum\u00e0 no hi ha innovaci\u00f3; la gent amb idees acaba innovant&#8217;. Tamb\u00e9 vavoler remarcar que &#8216;la innovaci\u00f3 no \u00e9s nom\u00e9s un tema de l&#8217;alta tecnologia&#8217;,sin\u00f3 que, sempre molt lligada amb la competitivitat, &#8216;apareix en molts \u00e0mbitsdel nostre dia a dia&#8217;. <\/span><\/p>\n<p class=\"MsoNormal\"><span lang=\"CA\"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p \/><\/span><\/p>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>21\/02\/08 (Redacci\u00f3 \u00d2C)  Llu\u00eds Tolosa, director de la Fundaci\u00f3 Audi\u00e8ncies de la Comunicaci\u00f3 i la Cultura, ha exposat les principals dades del Bar\u00f2metre de la Comunicaci\u00f3 i la Cultura, promogut per la FUNDACC, en la darrera sessi\u00f3 dels Dijous de l`\u00d2mnium. El Bar\u00f2metre de la Comunicaci\u00f3 i la Cultura \u00e9s l`estudi de mesura i an\u00e0lisi de les audi\u00e8ncies dels mitjans de comunicaci\u00f3 i els consums culturals en el mercat dels Pa\u00efsos Catalans. A partir d`una mostra de m\u00e9s de 39000 individus, l`informe destaca els usos i costums medi\u00e0tics dels catalans. Tolosa ha exposat les principals dades aportades per l`estudi. En aquest sentit ha destacat &#8220;la import\u00e0ncia de la premsa escrita a Balears i Catalunya&#8221; aix\u00ed com la d`internet en el territori del Principat i la manca de publicacions comarcals al Pa\u00eds Valenci\u00e0. Tolosa tamb\u00e9 ha destacat que l`estudi els ha perm\u00e8s copsar la manca i necessitat d`un ens vertebrador del mercat comunicatiu catal\u00e0 que, avui en dia, no existeix. En aquest sentit ha destacat que la manca d`un sentiment col\u00b7lectiu balear els va obligar a modificar algunes preguntes del q\u00fcestionari. Posteriorment Isaac Gonz\u00e0lez, professor de sociologia de la UOC, ha analitzat aquestes dades.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"post_headquarter":[1744],"post_project":[],"class_list":["post-2433","post","type-post","status-publish","format-standard","hentry","category-uncategorized-ca","post_headquarter-nacional"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La innovaci\u00f3, als Dimecres presentem.... - \u00d2mnium Cultural<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.omnium.cat\/ca\/la-innovacio-als-dimecres-presentem\/\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"eduard.nadal@whads.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.omnium.cat\\\/ca\\\/la-innovacio-als-dimecres-presentem\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.omnium.cat\\\/ca\\\/la-innovacio-als-dimecres-presentem\\\/\"},\"author\":{\"name\":\"eduard.nadal@whads.com\",\"@id\":\"https:\\\/\\\/www.omnium.cat\\\/ca\\\/#\\\/schema\\\/person\\\/92dc7c4963acfbe484fb60f5bf2e924c\"},\"headline\":\"La innovaci\u00f3, als Dimecres presentem&#8230;.\",\"datePublished\":\"2008-02-27T23:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.omnium.cat\\\/ca\\\/la-innovacio-als-dimecres-presentem\\\/\"},\"wordCount\":261,\"publisher\":{\"@id\":\"https:\\\/\\\/www.omnium.cat\\\/ca\\\/#organization\"},\"articleSection\":[\"Uncategorized @oc\"],\"inLanguage\":\"ca\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.omnium.cat\\\/ca\\\/la-innovacio-als-dimecres-presentem\\\/\",\"url\":\"https:\\\/\\\/www.omnium.cat\\\/ca\\\/la-innovacio-als-dimecres-presentem\\\/\",\"name\":\"La innovaci\u00f3, als Dimecres presentem.... - 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