{"id":456303,"date":"2026-06-17T17:00:04","date_gmt":"2026-06-17T15:00:04","guid":{"rendered":"https:\/\/www.omnium.cat\/?p=456303"},"modified":"2026-06-17T17:00:07","modified_gmt":"2026-06-17T15:00:07","slug":"les-coques-de-sant-joan-del-baix-camp-renoven-imatge-literaria-i-ja-tenen-cartell-propi","status":"publish","type":"post","link":"https:\/\/www.omnium.cat\/ca\/les-coques-de-sant-joan-del-baix-camp-renoven-imatge-literaria-i-ja-tenen-cartell-propi\/","title":{"rendered":"Les coques de Sant Joan del Baix Camp renoven imatge liter\u00e0ria i ja tenen cartell propi"},"content":{"rendered":"\n<p>Aquest \u00e9s el tercer any que les coques de Sant Joan del Gremi de Forners de Reus i el Baix Camp i del Gremi d&#8217;Artesans Pastissers del Baix Camp aniran acompanyades d\u2019un poema dedicat a l\u2019efem\u00e8ride. Enguany, a m\u00e9s, s\u2019ha renovat la imatge de la campanya, amb noves targetes i un cartell que identificar\u00e0 els establiments adherits, que ja sumen una quinzena.<\/p>\n<p>Arribats a aquest punt, l\u2019objectiu de cara als pr\u00f2xims anys \u00e9s ampliar aquesta iniciativa comen\u00e7ant per localitats com Tarragona i Tortosa, q\u00fcesti\u00f3 en qu\u00e8 s\u2019est\u00e0 treballant per poder estendre aquesta idea arreu del territori catal\u00e0.<\/p>\n<p>El poema \u00e9s obra de la presidenta de l\u2019\u00d2mnium Baix Camp, Agn\u00e8s Toda, i pret\u00e9n posar en valor els elements propis d\u2019aquesta festivitat, la tradici\u00f3 de menjar coca i la d\u2019escampar la flama que des del Canig\u00f3 s\u2019est\u00e9n arreu del territori.\u00a0 Amb la pres\u00e8ncia dels cartells als aparadors dels establiments, es busca tamb\u00e9 que esdevinguin un distintiu de coques de Sant Joan artesanes i de km0.<\/p>\n<p>Aquesta iniciativa s\u2019ha pogut tirar endavant gr\u00e0cies a la col\u00b7laboraci\u00f3 de la Impremta Torrell, que ha impr\u00e8s les targetes i ha contribu\u00eft a sufragar-ne les despeses. El paper utilitzat \u00e9s ecol\u00f2gic i s\u2019ha impr\u00e8s amb tinta vegetal apta per acompanyar aliments.<\/p>\n<p>Aquest migdia la Cambra de Comer\u00e7 de Reus ha estat l\u2019escenari de la instant\u00e0nia de presentaci\u00f3 d\u2019aquesta iniciativa. A la foto, d\u2019esquerra a dreta: Xavier P\u00e0mies, propietari del Forn Sistar\u00e9; Daniel Recasens, regidor de Cultura de l\u2019Ajuntament de Reus; Ramon de la Fuente, propietari del Forn Huguet, i Agn\u00e8s Toda, presidenta de l\u2019\u00d2mnium Baix Camp.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aquest \u00e9s el tercer any que les coques de Sant Joan del Gremi de Forners de Reus i el Baix Camp i del Gremi d&#8217;Artesans Pastissers del Baix Camp aniran [&hellip;]<\/p>\n","protected":false},"author":178,"featured_media":456304,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"post_headquarter":[1761],"post_project":[],"class_list":["post-456303","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-ca","post_headquarter-baix-camp"],"acf":[],"yoast_head":"<!-- This site is optimized with the 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